Not sure this is version Specific & in truth this is Microsoft poking where they don't belong - but YOU need to stop them!
I self host with around 200 Remote Access Clients & ad-hoc Remote Support to over 300+ clients who have met me personally over the years of IT Support. Because they download my Remote Support Client Software from MY server, these customers can be assured that it's ME accessing their computer & not some other charlatan. I stopped using Team Viewer for that very reason. Customers were asking me to "dis-infect" their PC after they had been scammed & I would find various Remote Support programs which were all publicly available for free trial or free for personal use. So self hosting ScreenConnect (Connectwise Control), ensures that no 3rd party can use the remote access/support client to mess with my customers.
Today I was talking a customer through the download & installation process for Remote Support session & even though they were using Windows 10 Home NOT Windows 10s, they got a Microsoft dialog inviting them to download Connectwise Control from the App store instead! The option to continue with the download & installation from "outside Microsoft" was buried in the list of non-obvious options.
I'm a legitimate business, undertaking legitimate tasks using paid for & maintained licensed software. I do not expect Microsoft to be "calling me out".
Customer support service by UserEcho